Eminence Launches a Vitamin C+ Serum Built on Ethyl Ascorbic Acid for Sensitive Skin

Eminence Organic Skin Care has introduced a two-piece Vitamin C+ Ultra collection, a serum and an eye cream, which NewBeauty covered on 9 October 2026. The serum's US product page carries a New badge and lists a 30 ml (1 fl oz) bottle at 148 US dollars; the eye cream was reported at 102 dollars.

The vitamin C in both products is 3-O-ethyl ascorbic acid, a derivative rather than pure L-ascorbic acid. The brand describes it as stable and soluble in both water and oil, and an Eminence educator told NewBeauty that this addresses the stability problems of L-ascorbic acid and helps the ingredient reach more than one layer of skin. Those are the company's descriptions; the brand has not published a concentration for the derivative.

The serum pairs it with glutathione, mulberry and cloudberry in what the page calls a lightweight gel-cream texture, and recommends one to three pumps once or twice a day before moisturiser. The eye cream adds yerba mate and comes with a metal applicator. Eminence positions both for all skin types, including sensitive skin, and says they were formulated for people who have had trouble with other vitamin C products.

The product page quotes three in-house results: 95 percent agreeing skin looked smoother and 97 percent finding the serum gentle after 28 days, and 90 percent showing improved brightness after three months of twice-daily use. It does not give the number of participants or say whether there was a comparison group, so these figures are best read as marketing claims rather than independent evidence.

The launch fits a wider shift toward gentler derivatives. Ethyl ascorbic acid is generally less irritating than low-pH L-ascorbic acid serums, but derivatives have to convert or act in the skin, and head-to-head evidence against L-ascorbic acid remains limited. We could not confirm Indian availability for this collection at the time of writing.